baby baby

I thought I had got past nappies… This is a quick spruce up of an old brand. New logo, new packaging, and new babies. In fact hours and hours looking through catalogues for the perfect baby. I don’t think babies are cute, adorable or even vaguely pretty, and this project hasn’t helped. I also had to find just the right African baby, as this was mainly going to be sold in Africa. The concept artwork had a more personal feel for the packing. Hand drawn fonts and flourishes, water colour background and an overall light, friendly feeling. For the final art we changed out the background for a bold striking colour scheme more suited for the area it was destined for.