One of the big trends in logos this year is animation. By adding motion it makes the brand more engaging and memorable for the viewer.
Having your logo move forces the viewer to take notice. It’s hard wired into us to look at any movement. An animated logo can tell a story, and set an emotional connection. We no longer just look at print as our main option. Social media and websites need stronger engagement and better ways to keep our audiences attention. Viewers are tempted to watch the complete animation, which is the sole benefit of any content. Engaged viewers will remember your brand.
We are using these animated logos for video intros, email signatures, simple gifs to post on social media, as introductory screens to your website and as looped animations on a tv screen in office receptions.
The top Capitol animation was built to keep in the same style as our original brush script logo.
Our client Alternate Instinct wanted their logo to look like an old fashioned split flap airport arrivals/departure board.
Voodle is a gift/toy importer. So we went for an old Nokia snake game look, or for the older generation, an Etch A Sketch.
